Local-Church Communicators School

Developed especially for local-church communicators and pastors, this one-day event will expose you to some of the latest technology and practices in the communications industry. The goal is to help local church communicators and pastors in our mission to make disciples of Jesus Christ for the transformation of the world.

Registration is $60, which covers all materials and your lunch the day of the training. This event will take place Thursday, Feb. 21, at the Hyatt Regency St. Louis at The Arch.

Our Tentative Schedule for Thursday, Feb. 21
  • 11:30 a.m. – Local Church Communicators and Pastors School opens
  • Noon – UMAC overview lunch
  • 1 to 1:50 p.m. – Workshop options of communications audit, Facebook Live, podcasting and digital storytelling
  • 2 to 2:50 p.m. – Workshop options of church online, 2019 tech and marketing automation
  • 3 to 3:50 p.m. – Workshop options of communications audit, Facebook Live, podcasting and digital storytelling
  • 4 to 4:30 p.m. – Wrap-up and next steps


Logos, type faces, methods for reaching out to people inside the church and people beyond the walls of the building. It can be overwhelming. On which areas of communication should you focus? And what needs to be improved so your work can be more effective? This workshop aims to help you with those issues by helping you first assess what you’re doing now and where the needs may be within your mission field.




Facebook has made it easy to stream a worship service or event, but doing it well goes far beyond hitting the right buttons on a cell phone or other mobile device. Do you have the right license? Have you accounted for sound in all portions of the service or event? And how do you promote what you’re doing? This workshop is meant for people who want to help their church not only stream to Facebook but want to viewer to have a great experience.


Podcasting continues to grow in popularity, particularly among young adults. So far, many churches are just scratching the surface of how to use this tool in evangelism efforts and to stay connected to people who are already part of the faith community. This workshop will provide tips for setting up a podcast and sustain the effort.


We are blessed to have so many options at our disposal to tell the stories of our local congregations. From websites to apps to YouTube and podcasts, the possibilities are nearly endless! This workshop will help you get in touch with your creative side to tell the story of your local congregation by exploring techniques that go beyond traditional narrative forms.


The days of unlocking the front door of the church and waiting for new people to come visit are over. People today shop for churches like we do for automobiles: Investigate thoroughly online before showing up for a “test drive.” This workshop will help you think through your church’s website so it is the best it can be in an effort to encourage people in your community to take your congregation for a little “spin.”


Think about how far technology has come in the past 10 years. Few of us really remember what it was like to do our jobs in the days before smartphones and tablets. And yet, new technology is emerging almost every day. Some advances — such as changes to the WordPress platform — are reasonably well documented. Others may come as a surprise. This workshop aims to help you get up to date with the fast-paced changes in the world of technology.


Marketing used to be a dirty word in the church world. “How dare we treat the church like a business” was a fairly frequent response. And marketing can be a time-consuming task. But the reality of our fast-paced 21st century world is that we have to be smart with our marketing to reach the unchurched in our mission fields. This workshop will provide you with knowledge of tools meant to help you automate some of the marketing functions so you can more easily fulfill this urgent need in the local church.